“Magyar Sajtkészítők Egyesülete” (MSE) translates to Union of Hungarian Cheesemakers was a real client, who asked for a rebrand of their old identity.

The client wanted a modern and simple branding that targets people with an interest in gastronomy, but making sure the brand identity is not looking too luxurious, but more approachable. They asked to avoid clichés associated with cheese. The goal was to promote hand crafted cheese and cheese culture in the country and beyond, increasing awareness.

The logo is 2 cheese triangles that have an overlapping part symbolizing union and belonging together. The wave pattern reflects on creativity and the specialness of the hand crafted cheese.

I wanted a light colour palette that’s friendly and appealing. I wanted the brand to be very tidy, modern, minimal but a bit unconventional.

Typography:

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